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Chilyo Plants CBD Skin Care To Soothe Inflammation From 'Environmental Stress'

05 Feb 2019 | NEWS

Executive Summary

Actor and martial arts enthusiast Shedrack Anderson co-founded San Francisco firm Chilyo LP to develop "Environmental Response Skincare" products to repair signs of premature aging with an approach targeting "daily stressors of an uncertain, ever-changing environment."

 

Four-product line launched Feb. 5 comprises Facial Elixir Mist, Face & Neck Crème, Total Eye & Lobe Serum and Muscle Balm.

 

Actor and martial arts enthusiast Shedrack Anderson was crafting his own herbal topicals to soothe aches and pains before cannabinoids emerged as a skin care ingredient option.

 

After sharing his home remedies with friends, he's combining those mixtures with hemp-derived CBD and launching a skin care line branded Chilyo.

 

Anderson and his business partner, Keren Meyer, co-founded San Francisco firm Chilyo LP to develop "Environmental Response Skincare" products to repair signs of premature aging with an approach targeting "daily stressors of an uncertain, ever-changing environment," they say.

 

Chilyo Plants CBD Skin Care To Soothe Inflammation From 'Environmental Stress' _ HBW Insight
Chilyo CBD Skin Care To Soothe Inflammation From 'Environmental Stress'

 

The four-product line launched Feb. 5 comprises Facial Elixir Mist, Face & Neck Crème, Total Eye & Lobe Serum and Muscle Balm.

 

Shedrack Anderson Founder of Chilyo CBD Skin Care To Soothe Inflammation From 'Environmental Stress'
Shedrack Anderson Founder of Chilyo CBD Skin Care To Soothe Inflammation From 'Environmental Stress'

 

CHILYO CO-FOUNDER SHEDRACK ANDERSON: FDA " TOLD US EXACTLY WHAT WE COULD SAY AND EXACTLY WHAT WE COULDN'T SAY" ON PRODUCT LABELS.

 

Anderson and Meyer agreed that CBD-containing skin care had a promising future before they begin to develop their own products.

 

"We said to ourselves that we need to add this in as an integral part of Chilyo," he said in an interview.

 

In addition to CBD derived from hemp, the line is made with herbs, fruit extracts and other botanicals used for centuries in traditional Chinese medicines and in Korean remedies.

 

Anderson had used those ingredients in his own mixtures that he shared with other martial arts participants.

"I already had that in my kind of tool box when I met Keren. She had a great idea of melding the ideas of ancient Chinese medicine that I had with modern science," Anderson said.

 

 

Formulation, Labeling Step By Step

As promising as the idea was to them, combining TCM ingredients with CBD wasn't an easy sell to skin care formulation experts. And FDA's okay for labeling as a cosmetic product also took multiple tries.

 

"We had all these ideas for all these ingredients we wanted to put together," said Anderson, who began acting as a preadolescent and had his first film role in "Hook," a Peter Pan-based adventure released in 1991. His other roles include the lead in the NBC Saturday morning series "Just Deal" that aired 2000-2003.

 

However, cosmetic ingredient experts were saying, "That can't be done," or "it cannot be done and be stable" before Anderson and Meyer convened a group of chemists who developed formulations that would remain stable and deliver the intended benefits, he said.

 

Next came FDA, where Chilyo wasn't taking any chances. "We had to call them and walk hand in hand with them so we could assure that everything we're doing is approved," Anderson said.

 

"They really told us exactly what we could say and exactly what we couldn't say. We really were cognitive of that because we didn’t want to mislead anybody or get in hot water with FDA."

 

"We're trying to be a pioneer in doing the science," he said adding, "It was a huge step for us to be able to get this to market."

 

FDA In Hands-Off Stance

Other firms have marketed CBD-containing cosmetics since well before Congress in December included in the latest five-year re-authorization of US Department of Agriculture programs a provision that removed hemp – defined as cannabis-plant ingredients having no more than 0.03% or less of tetrahydro cannabinol, the psychoactive compound

 

US Greeting, Korean Healing

The firm chose Chilyo as a brand name to make a multi-level connection with consumers.
For US consumers, it's a truncated version of a common, casual greeting primarily used by young adults in some areas of the country, "Chill, yo."

 

A more direct resonance with the brand's purpose comes with a Korean connection. The Korean term spelled chilyo, and pronounced "chil-yo," means "healing."

 

Anderson said in martial arts, he developed a deep appreciation for healing.

 

"That's where I learned not only to hurt people, but I also learned to heal people," he says. in the plant – from the Drug Enforcement Administration's list of controlled substances and allowed limited production and sales of products containing the ingredient. (Also see "MGC Navigates Regulatory Uncertainty With Cannabis Skin Care" - HBW Insight, 15 Jun, 2016.)

 

The hemp provision, championed and ensured of passage by Senate majority leader Mitch McConnell, R-KY, didn't fully clear a pathway to use hemp, or CBD that also meets the definition stated in the farm bill, in all FDA products.

 

The agency has approved one cannabis-based drug, GW Pharmaceutical's Eidiolex oral solution for treatment of Lennox-Gastaut and Dravet syndromes, which are rare forms of pediatric epilipesy, and is allowing marketing of dietary supplements and cosmetics that contain hemp or CBD and that don't make disease claims, which are labeling or advertising that states a product is intended to prevent, treat or mitigate any disease condition. ( Also see "CBD Drug Approval Not A Sign FDA Will Allow Its Use In Supplements " - HBW Insight, 26 Jun, 2018.)

 

FDA has announced it will consider a rulemaking that would establish hemp and CBD as dietary ingredients eligible for use in supplements. The agency's official line on their use in cosmetics and other personal care products, though, hasn't been identified for change. (Also see "FDA To Consider Regulatory Shift Making Cannabis Ingredients Officially Eligible For Use In Dietary Supplements" - HBW Insight, 28 Dec, 2018.)

Topical Relief For Environmental Stress

Chilyo is attemptsng to carve out a niche among CBD-containing cosmetic lines by positioning the products as responses to "environmental stress" on skin.

 

The firm says the products "fight all the stressors of the environment by harnessing the power of Eastern herbal medicine along with modern science to not only heal the body, but also the mind.

 

" The stressors include ultraviolet rays, pollution, climate change, emotional stress or blue light from computer screens.

 

"We wanted to have an environmental response to what's going on in the world," Anderson told HBW Insight.

 

"We wanted to create some products that you could put on your skin that could help you counteract this environmental stress that everybody's going through. We felt like inflammation was the biggest cause of that stress."

 

The most effective use of CBD on inflammation, Anderson says, is with a "full-spectrum" ingredient, which is unaltered and includes all hemp-based cannabidiol constituents and which responds better than other types of CBD to skin.

 

"It's kind of like the difference between white bread and everything's taken out compared with all-grain bread with all the nutrients left in it. CBD is the same way. You can have the white bread CBD or you can have the full- spectrum CBD," he said.

 

 

CHILYO'S LOGO FEATURES THE BRAND WRITTEN IN KOREAN, WHICH MEANS "HEALING."

Full-spectrum CBD also works better as a dietary ingredient for food or supplement products, which could be in Chilyo's future.

"A long, long way down the road that could be something we focus on. We want to start with derma products," Anderson said.

Streaming Marketing

Chilyo is launching sales only on its website and its TV advertising is limited to Los Angeles, the only market that allows broadcast ads for cannabis products or products containing cannabis-derived ingredient.

But Anderson and Meyer have another video option to promote Chilyo.

They recently launched on the Amazon Prime streaming network a season of the "Daily Chil' educational show about full-spectrum hemp CBD and about the brand.

They'll also talk about sourcing ingredients for the products. CBD food or cosmetic product firms previously had to source the ingredient from outside the US, but the farm bill hemp provision changed that part of the supply chain.

"We wanted to keep everything as much as possible in America and as close to us as possible," Anderson said.

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